How Often Should You Send Your Newsletter?
One important part of our whole newsletter strategy is its frequency. How often you send your newsletter depends on your goals, resources, and audience preferences.
Here are some common options:
Monthly newsletters work well if you have a steady stream of content to share, such as project updates, industry news, and employee spotlights. A monthly newsletter allows you to stay top-of-mind with your subscribers without overwhelming them with too many emails. Relevant subject lines keep your emails interesting and when they consistently pack a value-punch, you’ll start to build your digital reputation your audience looks forward to.
Quarterly newsletters are a good choice if you have less frequent updates or want to provide more in-depth content. Quarterly newsletters can focus on bigger-picture topics like industry trends and timelines, thought leadership pieces, or major company milestones. Quarterly messages bring annual or infrequent services to the back of your prospects mind where – when done right – it makes you the “go-to” for that service
Daily newsletters are for those companies who have a steady flow of rapidly changing updates to convey - it could be an experience your prospect faces daily and so you want to advise them daily – such as health or diet updates, or breaking news. Daily newsletters are a commitment to your readers – but if a strong, dependent relationship is a goal of yours, and you have dedicated staff or are able to outsource to a high quality copywriter, Daily newsletters can be what defines your business from the competition.
Other cadence might be weekly, biweekly, bi-monthly, and so on. Ultimately, the key is to choose a frequency that you can consistently maintain and that provides value to your subscribers. That’s because once you start a newsletter - consistency is the name of the game.
(TIP: You can always start with a quarterly newsletter and increase frequency as you build up your content library and subscriber base)
It's also a good idea to let your subscribers choose their preferred frequency when they sign up for your newsletter. Some may prefer more frequent updates, while others may only want to hear from you occasionally – that itself is valuable info into their “Buyer’s Journey Stage”. Plus, giving them the option to select their preferences shows that you respect their time and want to deliver content that meets their needs.
Once you choose a frequency – make sure to track your newsletter metrics like open rates, click-through rates, and unsubscribes. These metrics will give you insight into how your subscribers are engaging with your content and whether you need to adjust your frequency or content strategy. If you find you want help with your newsletter strategy
