Your Newsletter & Newsletter Content
Simplified. Effective. Profitable.

Running a successful business takes time, and your expertise is too valuable to spend stressing over newsletters, content planning, or SEO blogs. That’s where I come in.

With my services, you’ll:
Save time by outsourcing to an expert.
Enhance your credibility with strategic, high-quality content.
Achieve measurable results that drive business growth.

Whether you need engaging newsletters, a clear content strategy, or SEO-optimized blogs that bring in leads, I’ve got you covered.

📩 Let’s take the first step toward making your content work for you.

My Services

HVAC contractor newsletter writing, Content marketing strategies for contractors, Attracting high-value clients with strategic writing, Digital content solutions for contractors in Raleigh

Newsletter Writing Service

Strategic newsletters designed to engage your audience, enhance your reputation, and drive real business outcomes—without adding to your workload.

Fee Starts: $500 per Newsletter

🔗 More About Newsletter Writing

Increasing website traffic for trade businesses, Boosting contractor referrals with newsletters, Improving search rankings for contractors,

Content Strategy & Planning

Let’s define your goals, audience, and keywords—then create a customized content strategy that simplifies your marketing and delivers results.

Fee Starts: $600 per

🔗 More About Strategy & Planning

Team collaboration on contractor content strategy, Polished newsletter designs for specialty trades, Trade contractor discussing content strategy.

Custom Content Solutions

Turn your ideas into content that drives action—whether it’s blog posts, email sequences, or other persuasive copy that supports your business goals.

💡 Fee Varies by Project


🔗 More About Custom Content

What to Expect When Working With Me

1️⃣ Discovery Call

📞A no-pressure "get to know you" call to discuss your business goals, marketing efforts, and content strategy.

🎯 Outcome: A clear understanding of how I can help you achieve your goals.

2️⃣ Initial Strategy Call & Onboarding

📞 A kickoff meeting to refine your brand voice, content strategy, and expectations. We will review any past newsletters, branding guidelines, or audience data.

🎯 Outcome: you’ll have a strategic roadmap that ensures alignment before we start.

3️⃣ Strategy Development

📋I draft a custom content strategy with:

  • ✅ Defined content goals (e.g., engagement, conversions).

  • Newsletter frequency & schedule (weekly, bi-weekly, monthly).

  • ✅ Suggested topics & themes aligned with your audience’s needs.

🎯 Outcome: A strategic plan that keeps your newsletter focused and effective.

4️⃣ Content Planning

📅 Create an editorial calendar with:

  • ✅ Scheduled newsletter topics.

  • ✅ A structured content layout with intentional elements (e.g., tips, case studies, promotions).

🎯 Outcome: A clear path to consistently publishing content on autopilot

5️⃣ Writing & Drafting

✍️I write compelling, on-brand content tailored to your audience and make suggestions for visual elements (if needed), I’ll work closely with your designer if you have one.

🎯 Outcome: A polished, ready-to-review draft delivered to your inbox

6️⃣ Client Review & Revisions

📄 You review the draft and provide feedback (if any). I include 1 round of edits (unless discussed otherwise).

🎯 Outcome: A finalized newsletter copy ready for design.

7️⃣ Formatting & Design (Handled Separately)

🖌 Note: I don’t handle design, but I will closely collaborate with your team/ designer to create a visually powerful asset. If you have a professionally designed template I am able to format copy to fit before publishing. *All graphics not provided by you or your specialist will come from royalty-free stock image providers

🎯 Outcome: A visually appealing, ready-to-send newsletter.

8️⃣ Distribution

📨The final newsletter is sent through your platform (e.g., Mailchimp, HubSpot) to your inbox to review no later than 24 hours prior to the scheduled publish date. Optional A/B testing can be conducted at this step to optimize open rates.

🎯 Outcome: A professionally delivered newsletter.

9️⃣ Performance & Reporting

📊 I track key performance metrics chosen at the strategy stage (open rates, clicks, engagement). You’ll receive a clear monthly report with improvement recommendations at the end of the month

🎯 Outcome: Data-driven insights for continuous optimization.

🔟 Ongoing Collaboration

🤝 Quick monthly “catch-up” calls to address updates, news, and content for the coming issue. We also review performance metrics and updates. This is when you will receive an End-of-contract review with a feedback survey and renewal options.

🎯 Outcome: A long-term newsletter strategy that grows with your business.

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Not only is this a great way for you to see an active example of my active work, but you stay connected with me and in the loop of all the best content marketing strategies and tips