Your Content. Simplified. Effective. Profitable.

Online presence improvement for trade contractors, Digital marketing for specialty trades, Highlighting contractor expertise through content

You’re busy running a successful business, and your time is too valuable to spend stressing over newsletters, content planning, or SEO blogs. That’s where I come in.

With my services, you’ll:

  • Save time by outsourcing to an expert.

  • Enhance your credibility with strategic, high-quality content.

  • Achieve measurable results that grow your business.

Whether you need engaging newsletters, a clear content strategy, or SEO-optimized blogs that drive traffic, I’ve got you covered.

Let’s take the first step toward making your content work for you

My Services

HVAC contractor newsletter writing, Content marketing strategies for contractors, Attracting high-value clients with strategic writing, Digital content solutions for contractors in Raleigh

Newsletter Writing Service

Strategic newsletters are designed to engage your audience, enhance your reputation, and drive real business outcomes (without adding to your workload)

Fee Starts: $500 per Newsletter

Increasing website traffic for trade businesses, Boosting contractor referrals with newsletters, Improving search rankings for contractors,

Content Strategy & Planning

Let’s define your goals, audience, and keywords. Then let’s create a customized content strategy that simplifies everything. This is your roadmap for success!

Fee Starts: $600 per

Team collaboration on contractor content strategy, Polished newsletter designs for specialty trades, Trade contractor discussing content strategy.

Custom Content Solutions

Turn your ideas into content that drives action. Let’s create polished, persuasive pieces to engage your audience and move them closer to saying “yes.” to your online offers

Fee varies by asset

Case study writing services for construction and trades, Showcasing innovative contractor projects through custom content

Ready to Make Your Content Work Harder for You?

Process Working With Me:

Discovery Call

What Happens:

  • A no-pressure “get to know ya” call - that covers a lot of ground.

  • We will discuss who we both are, your content marketing approaches, and newsletter strategy and discuss your goals, content marketing efforts, what has worked, and what hasn’t

    Outcome: A clear understanding of how to move forward, and what can I do to help you achieve your goals.

Initial Strategy Call & Onboarding

What Happens:

  • A kickoff meeting to discuss the finer details of your brand voice, technicalities, content strategy, etc.

  • Review existing materials (e.g., past newsletters, branding guidelines, audience data).

  • Gathering preferences for tone, style, and messaging.


    Outcome:
    A clear understanding of your expectations and a roadmap for the service I’ll provide

Strategy Development

What Happens:

  • I’ll begin to draft a custom strategy, including:

    • Content goals (e.g., engagement, traffic, conversions).

    • Frequency and schedule (e.g., weekly, bi-weekly, monthly).

    • Suggested themes or topics.


    Outcome:
    You’ll receive your strategic plan that aligns your newsletter with the business objectives.

Content Planning

What Happens:

  • Create an editorial calendar with specific scheduled article topics and content ideas.

  • Identifying key sections or recurring elements in newsletter (e.g., tips, case studies, event promotions).


    Outcome:
    A structured plan for upcoming newsletters that ensures consistency and alignment with goals.

Writing & Drafting

What Happens:

  • I’ll get to work to produce content based on the agreed strategy and calendar.

  • Each draft adheres to the client’s tone, style, and branding guidelines.

  • Visual elements, such as images or graphics, may be suggested — But design is not included in this service


    Outcome:
    A polished, professional draft ready for client review.

Client Review & Revisions

What Happens:

  • You review the draft and provide feedback or necessary edits. (*1 round of edits included in this service, unless discussed otherwise)

  • Compliance or legal teams (if applicable) review the content for any industry-specific requirements.

  • Revisions are made to align with client expectations.


    Outcome:
    Finalized newsletter copy is ready for Design.

Formatting & Design

*The newsletter will now go to Design. This is not part of my service, however, in my experience collaborating with design teams, it typically looks like this:

What Happens

  • The newsletter is formatted to fit the chosen platform (e.g., Mailchimp, Constant Contact, HubSpot).

  • Custom branding, colors, graphics, and design elements are applied.

  • Testing ensures the newsletter looks professional across devices (desktop and mobile).


    Outcome:
    A visually appealing, ready-to-send newsletter.

Distribution

What Happens:

  • A finalized, polished, and designed newsletter is sent out to your list through your chosen distribution channel.

  • A/B testing (e.g., subject lines) may be included for optimization.

    Outcome: The newsletter is delivered to the intended audience.

Performance & Reporting

What Happens:

  • You grant or share access to your data collection portal (usually your mailing platform) and I analyze the data to assess what’s working and identify improvement opportunities.

  • I make note of key metrics and like open rates, click-through rates, and engagement levels are tracked - and reports are generated for our future Strategy Call

  • Reports are shared with suggestions for future newsletters.

    Outcome: Insights to refine and improve the newsletter strategy over time.

Ongoing Collaboration

What Happens:

  • We will continue to work together each month throughout our retainer agreement. Regular check-ins, Strategy Calls, and updates will ensure we’re on the same page, and meeting your content marketing goals, making space for future projects (when reasonable)

  • At the end of our contracted agreement, we will have a Closing Conversation which includes a feedback survey.

  • Contract renewal/ modification happens here. Or, if there are no other content needs, we part ways as friends.

    Outcome: A long-term partnership that ensures newsletters remain relevant and impactful.


Sign Up For My Newsletter 

Not only is this a great way for you to see an active example of my active work, but you stay connected with me and in the loop of all the best content marketing strategies and tips