Content Strategy & Planning
A Clear Roadmap for Content That Works Smarter — Not Harder
Creating content without a strategy is like throwing darts in the dark—you might hit the target, but most of your effort goes to waste.
With a well-defined content strategy and plan, every piece of content serves a clear purpose—moving your audience through the customer journey, reinforcing your expertise, and driving real business results.
No more random blog posts or inconsistent messaging. Instead, you'll have a structured, goal-driven plan that saves time, ensures consistency, and maximizes impact.
Who Is This For?
You want your content to have a clear direction, not just a scattered mix of blog posts and emails.
You struggle to stay consistent with your messaging, branding, or posting schedule.
You’re not sure if your content is attracting the right audience or converting the way you need it to.
You need a repeatable system that makes content marketing easier, more effective, and measurable.
Two Levels of Content Strategy—Tailored to Your Needs
📌 Basic Content Plan (Starting at $500)
A foundational strategy for smaller businesses or those just starting with content marketing.
✅ Content Audit (Light): Review existing content ( website, email templates, etc) to identify strengths, weaknesses & opportunities.
✅ Audience Overview: Identify key target audiences & basic demographics.
✅ Content Calendar: A 1-3 month plan with themed topics, publishing dates & formats.
✅ Keyword Suggestions: Core SEO & local SEO keyword recommendations.
✅ Topic Ideas: A set of 5-10 blog/newsletter topics tailored to your goals.
✅ Posting Guidelines By Channel: Best practices for tone, voice & style.
📩 Ideal for businesses that need a structured starting point for their content.
📌 Comprehensive Content Strategy ($1,500 – $10,000)
A one-time investment that provides a data-driven roadmap for long-term content success.
✅ Detailed Content Audit: In-depth review of existing content, SEO performance & engagement.
✅ Audience Personas: Step-by-step development of detailed buyer personas.
✅ Content Goals & KPIs: Clear objectives & success measurement strategies.
✅ SEO & Keyword Research: Comprehensive analysis with competitor insights & long-tail research.
✅ Content Calendar: A 3-12 month plan with themes, topics, and formats.
✅ Channel Strategy: Tailored recommendations for content distribution (website, email, social, etc.).
✅ Competitor Analysis: Review of competitors’ strategies to find gaps & differentiation.
✅ Content Format Guidance: Recommendations on blogs, case studies, videos, newsletters & more.
✅ Brand Messaging Guidelines: In-depth tone, voice & branding guidelines for consistency.
✅ Performance Tracking Plan: Tool recommendations & analytics strategies for measuring success.
📩 Perfect for businesses ready to scale their content marketing with a long-term, strategic plan.
Why Invest in a Content Strategy?
✅ With a strategy in place - rest assured every piece of content serves it’s purpose (one you decide) – No more wasted effort on content that doesn’t convert.
✅ Your brand stays consistent across all platforms – A clear, cohesive PROFESSIONAL voice strengthens trust and reputation
✅ Your marketing becomes more efficient – A structured plan saves time and effort - and with a content strategy partner — it can even run on autopilot
✅ Results improve over time – Data-driven insights help refine and optimize content for better outcomes.
📩 Get a content plan that makes every piece of content work toward your goals.